The faces behind the brand
We are John and Kellie Ashcraft, a devoted couple passionately immersed in the world of farming and agriculture. We're wholeheartedly dedicated to cultivating, nurturing, and delivering superior quality beef to our local communities. Together, we've navigated the joys and challenges of life and agriculture for over 22 remarkable years, most of which we've spent right here in the heart of Ellis County, Texas.
We're committed to bringing you premium, yet reasonably priced beef. All our Angus cattle are raised without antibiotics or hormones, finished on a balanced diet of grass and grain, and processed in a Texas State &/or USDA inspected facility.
We place significant emphasis on grain-finishing our cattle in the final 100-180 days before processing. This approach not only supplements their nutritional intake but also infuses our beef with the marbled texture our customers have grown to love and expect. The finishing pasture is over 100 acres and does not cramp our cattle into feed lot form. They have plenty of room to graze, sunbathe or simply just be cattle. The grain blend includes corn, cottonseed hulls, sunflower meal, beet pulp pellets, oats, and essential minerals.
Our processed cattle are dry-aged for 14-17 days to enrich its flavor and tenderness. It's then cut, packaged, and flash-frozen to preserve the freshness and nutrients of each cut. Flash freezing your beef ensures that no ice crystals are formed on your meat therefore locking in all the juices possible.
Whether you're looking for 10 lbs. of hamburger meat or a whole cow, we've got you covered. We also offer delivery and/or shipping options, making us your convenient one-stop-shop for all your fresh beef needs.
We're truly delighted to have you with us, and we look forward to serving you. After all, the secret to good beef is good cattle!